Activate's Michael Wolf Predicts What's Next for Tech and Media in 2017 - Wall Street Journal

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LAGUNA BEACH, Calif.—Internet giants, armed with a new breed of chatbots, are stepping up a war over messaging services that increasingly hold the key to controlling customer relationships.

But these technology trendsetters are missing a chance to tailor services to a large audience of low-income people or those in unconventional households.

These are two of the main trends highlighted in a detailed review of the tech-and-media landscape by technology strategist Michael Wolf on Tuesday for WSJDLive, The Wall Street Journal’s global tech conference. Mr. Wolf, a onetime Yahoo Inc. board member and president of MTV Networks, now runs New York-based consulting firm Activate Inc.

His 177-slide presentation describes a fast-changing landscape that will get harder for advertising-supported content companies while enriching digital gatekeepers such as Alphabet Inc.
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’s Google, Facebook Inc., Apple Inc.,
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Amazon.com Inc.,
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and Microsoft Corp.
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Scroll to view slides from Michael Wolf’s presentation at WSJDLive 2016.


















































































































































































Write to Don Clark at don.clark@wsj.com





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